SaaS Adventures
Tom's attempts to make money with Software as a Service
Category: Web Apps

Hi, I have some questions. The message popped up on my screen one afternoon. This was exciting; I’d been testing a new live chat tool on my websites, one that was starting to turn visitors into customers, and new messages that asked questions were usually a good sign.

Invoicing can be a time-consuming annoyance. Sure, things improve once they’re paid, but at the beginning, the whole process can quickly become a confusing and time-consuming mess. Here’s what I wanted to achieve for my SaaS apps, and for my consultancy work, hopefully saving you some time along the way. At the start of 2012, [...]

This is my first annual review, and what a year it’s been! A doubling of revenues, several new apps launched… but sadly still nowhere near being able to work full-time on them. That’s my target for 2012; turn these from paying the rent to paying a full-time salary instead. So without further ado, here are [...]

I’ve previously written about creating new web apps, and the simple fact that without some form of marketing effort, if you build it, they will not come. But what is the solution? With my latest app - Interactwive, a tool for running contests on Twitter – I attempted to start marketing WAY before I’d even begun [...]

If there is a way to make money online by abusing a service, you can guarantee spammers will give it a try. They have so little regard for the service, the spammers will club it to death without a second thought, all to increase their chances of making a fast buck. Somewhat ironically, spammers do [...]

UPDATE: When I wrote this post, I was writing about design in the sense of pretty little boxes – and NOT how the user interface comes together and so on. I’m now aware that the terms “design” and “designer” cover an awful lot of ground Design is one of the biggest challenges for pure programmers [...]

One principle behind developing web apps is that you should aim to fail fast, meaning that if your idea isn’t working out, it’s better that you find out it’s not viable before you invest a lot of time and effort in it. The problem is: it’s not always easy to give up on your dreams. [...]

What’s the biggest professional mistake that you’ve ever made? I’ve had a good few mistakes that a) have been very expensive and b) I’ve learned a great deal from. In fact, one of my favourite interview questions was to ask candidates to tell me about their biggest mistake; the results could be quite revealing. More [...]