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Date archive for: November 2011

Creating and marketing a new web app: trying to do it right

I’ve previously written about creating new web apps, and the simple fact that without some form of marketing effort, if you build it, they will not come. But what is the solution?

With my latest app – Interactwive, a tool for running contests on Twitter – I attempted to start marketing WAY before I’d even begun to scratch out the first few lines of code. Here’s how I’ve been getting on so far.

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